Wednesday, January 14, 2009

11 Keys to Optimizing 2009 Revenue - 2009 is here; Are you ready to "Make Your Number"?

Happy New Year!

Here we go - "Make Your 2009 Number"!
  1. Review and determine your "top-tier" accounts; assign an owner and detail all revenue possibilities in these accounts - these are priority revenue targets
  2. Connect with every "top-tier" account before the end of January (phone, personal visit or webinar - just make sure it is more than just an email exchange
  3. Conduct a sales team opportunity brain storm and list every possible sales opportunity; capture in sales piepline system - quantify/qualify
  4. Revisit your successful selling and account management process model; detail critical "hi-value activities" and set standards (activity targets) around these activities - add to accountabilities/repsonsibilities of sales organization
  5. Assess your existing sales team for skills, competencies and willingness; make sure you have the right team
  6. Determine top sales coaching skill and process need; then design and develop training
  7. Have every sales coach conduct a "compensation planning" meeting with their sales team and determine what each person needs to execute to ensure that they overachieve their desired compensation targets
  8. Determine top sales / account manager skill need and immediately design and execute development program
  9. Conduct a survey with all clients to determine any possible revenue that is at risk in 2009
  10. Make sure your sales and account management team members have the tools they need to overachieve in their roles
  11. Establish the key performance metrics that will be used to "predict" 2009 revenue success; launch a public team dashboard to provide "now performance" views

Many more ideas to come - if you have any, please contribute so we all succeed!

2009 is a year for those who want to be successful and will be if they work smart, hard and with passion!

Dennis

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