Some of their feedback and linkage to strategic account management included:
- We better re-connect NOW to our top accounts
- More than ever a ROI approach to account relationships is paramount
- As like sales, SAM programs must deliver on their agreed upon metrics
- Engaging with accounts is becoming very trying considering financial constraints - technology may have to fill some voids in the relationship
- Economic discussions are really driving everyone to think global implications
I, like everyone is probably very interested in any ideas anyone has to help us all through these challenging times as they relate to keeping and growing our strategic accounts - I'll give up one thing I am going to do right away...
Ensure that I am receiving any/all pertinent news about my top accounts from news services - you just do not know who owns who and who still works where when you wake up each morning!
Dennis
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